Welcome Back

Wendy's restaurant at 375 South Churton Street...

Image via Wikipedia

The “Where’s the beef?” marketing campaign for Wendy’s back in 1984 was a hit. So much so, that for years afterward people would still chuckle to each other upon receiving their burgers and recite the question silently to themselves or to their friends.

 

http://www.youtube.com/watch?v=aISkVvi5iI8

 

Well, it’s back! Wendy’s has launched the campaign again. This time the first commercial starts with a fellow walking into a thrift store and finding an old t-shirt with the phrase on it. He then walks through the streets wearing it all the while having people ask him, “Where’s the beef?”

 

I don’t know how long or how large of a campaign this will be for Wendy’s this time around, but it’s certainly a start. I hope the campaign takes off again and that a new generation of young people will start uttering the silly question. If so, this time I’ll be the one silently chuckling to myself.

 

Advertisements

The Week Ending 9/30/2011

The Dow Jones industrial average dropped 240.60 points today, to 10,913.38 on unsettled fears about a possible default by Greece and recession angst globally.

The Dow, S&P 500 and Nasdaq each lost more than 12 percent this quarter.

THIS WEEK’S SURPRISES TO THE HERNANDIESEL:

Bank of America is said to start charging $5 monthly for debit cards to account holders.

Kodak is rumored to have considered bankruptcy, although later denied.

Amazon launched the Kindle Fire, a new reader, at a strong price point. The Fire could become Apple’s IPads strongest competition although it is still not considered a tablet computer. The stock market seemed to like the news of the launch as there was a shortlived morning rally on the news of the spec of the Kindle Fire.