The “Where’s the beef?” marketing campaign for Wendy’s back in 1984 was a hit. So much so, that for years afterward people would still chuckle to each other upon receiving their burgers and recite the question silently to themselves or to their friends.
Well, it’s back! Wendy’s has launched the campaign again. This time the first commercial starts with a fellow walking into a thrift store and finding an old t-shirt with the phrase on it. He then walks through the streets wearing it all the while having people ask him, “Where’s the beef?”
I don’t know how long or how large of a campaign this will be for Wendy’s this time around, but it’s certainly a start. I hope the campaign takes off again and that a new generation of young people will start uttering the silly question. If so, this time I’ll be the one silently chuckling to myself.
- Wendy’s Again Asking: ‘Where’s the Beef?’ (adweek.com)
- Guess Which Classic TV Commercial is Back?! (fresh1027.radio.com)
- How Wendy’s Reinvented Its Burgers (newser.com)