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Wendy's restaurant at 375 South Churton Street...

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The “Where’s the beef?”¬†marketing campaign for Wendy’s back in 1984 was a hit. So much so, that for years afterward people¬†would still chuckle to each other upon receiving their burgers and recite the question silently to themselves or to their friends.

 

http://www.youtube.com/watch?v=aISkVvi5iI8

 

Well, it’s back! Wendy’s has launched the campaign again. This time the first commercial starts with a fellow walking into a thrift store and finding an old t-shirt with the phrase on it. He then walks through the streets wearing it all the while having people ask him, “Where’s the beef?”

 

I don’t know how long or how large of a campaign this will be for Wendy’s this time around, but it’s certainly a start. I hope the campaign takes off again and that a new generation of young people will start uttering the silly question. If so, this time I’ll be the one silently chuckling to myself.